Reverse YoYo Dieting Forever

Meet Erik

Entrepreneur Erik Young is a celebrity nutrition coach of over 10 years and a successful gym owner in Arizona. He is certified by the National Academy of Sports Medicine (NASM) and specializes in macronutrients, and has developed successful meal programs for a range of clients ranging from nutrition “newbies” to professional competitors.

Erik has been perfecting his Flexible Dieting program for the past ten years, working with celebrities such as Hilary Duff, Mandy Moore and Molly Sims, as well as thousands of women of all shapes and sizes across the country. Erik despises fad diets, overnight weight loss trends, and appetite suppressants. His formula for success involves properly educating individuals, developing a plan based on their specific preferences, and leading clients down the road to long-term, sustainable success.

“I am passionate about helping women improve their overall relationship with food. The Flexible Dieting approach allows you to take back control so you aren’t looking at food as good or bad. For 10 + years, I’ve worked with thousands of women and I have literally seen it all. It doesn’t matter if you are an A-list celeb or the everyday mom wanting to feel better about herself. This IS the approach!”

Our Coaches

One-on-one coaching through the reverse-dieting method: lose fat, keep it off, eat more. 

Stefania Messina

Personal Trainer and Nutrition Coach

  • BS Exercise And Wellness
  • National Academy of Sports Medicine (NASM)
  • Online Nutrition Coach, 2013

Stefania Messina is a Nationally qualified NPC bikini competitor, personal trainer and macro nutrition coach. Stefania has experience in weight loss, strength and conditioning as well as injury prevention. Whether you want to lose weight, just feel good or get into competition shape she believes in a balanced lifestyle without having to sacrifice the foods you love.

Stefania grew up in Naples, Italy and was always very active growing up playing soccer, softball and cross country. As she got older she needed a new goal and started to pursue fitness competitions and has been hooked ever since. She won her class in her first competition and continues to compete at a national level. She also went to Arizona State and received her Bachelor’s in Exercise and Wellness. She has a background in physical therapy and can help with injury prevention as well as being knowledgeable while working with people who have had previous injuries. She resides in Gilbert with her husband where she enjoys a healthy and balanced lifestyle as well as the outdoors.

Stefania believes that fitness and food go hand in hand and no one should have to be restricted to reach their goals. She believes balance between the two is absolutely achievable and it’s never too late to start towards a better, healthier you.

Lisa Keller

  • Certified Personal Trainer

  • Online Nutrition Coach

Lisa is a long time client and former NPC competitor turned coach. Lisa began working with co-founder Erik Young in January 2013 and quickly became eager to learn the science behind flexible dieting. After transforming her body for a competition in October 2013 she knew she had found a nutrition system that truly let her balance having a ‘real life’ with health and fitness.

Over the last 10 years she has embraced flexible dieting and thrived while overcoming the hurdles we all face as part of daily life. With the “power of macros” she has been able to stay consistent with her nutrition through divorce, the dating scene, wedding planning, two home renovations, pregnancy and now parenthood. Lisa has a passion for teaching others that you actually CAN have your cake and eat it too!

Kari Burghardt

  • Graduated from Institute for Integrative Nutrition

  • Author, Diet Makeover for Moms

  • Online Nutrition Coach 2016

  • Eating Disorder Recovery Advocate

Kari is passionate about helping clients overcome the vicious cycle of fad diets and getting a grip on their relationship with food. After struggling with an eating disorder from the young age of 14, she now has the tools to fuel her body without the guilt associated with eating “bad” foods vs “good” foods. Nothing is off limits anymore. No more restricting, no more feeling deprived. She teaches clients how to incorporate the foods they love into their daily lives while still making progress with weight loss goals.

Kari is a small town girl who grew up in South Dakota and moved to Arizona in December 2014. She’s a busy mom who has found a way to put her fitness and health at the top of her priority list so that she can be the best mom to her kiddos.

Hailey Jones

  • Certified Personal Trainer

  • Online Nutrition Coach

Hailey is passionate about mental and physical wellness and determined to help people reach their goals while still eating their favorite foods. In 2012, she struggled heavily with her mental and physical health, and it was at that time when she met Erik and began her journey to improve her health. His mentoring has been the driving force behind the desire to coach and help people the same way he helped her.

Hailey is an Arizona native and grew up in an extremely competitive and athletic family. With over 16 years of rodeo, softball, and just an overall active lifestyle; health and fitness has always been a huge part of her life. She is newly married to her husband Zak, and together they have 3 dogs and a horse. When she’s not outside caring for the dogs or riding her horse, she’s spending time with her family, hitting the gym, and learning some new Krav Maga moves.

Hailey finds it so important that her clients look past the fad diets and focus on a lifestyle that is more sustainable. She is committed to helping her clients succeed on their nutrition journey while enjoying everything they eat.

Katie Mollica

  • Certified Personal Trainer

  • Online Nutrition Coach

  • FNMS – Functional Nutrition and Metabolism Science Specialization

Katie started her macro journey because she was frustrated with how hard she was working in the gym with little results in her physique. She hired Erik to help her with macros and quickly learned that her go-to Paleo diet wasn’t cutting it anymore. When she became a coach herself, she vowed to show clients that eating less and working out more is usually not the ideal protocol.

As she advanced in her own coaching, Katie experienced her own hormonal imbalances and quickly learned that there is an even deeper level to coaching and helping clients reach their goals and feel optimal that she knew she wanted to bring to the table.

Katie has experience with complicated client cases such as PCOS, amenorrhea, and people experiencing digestive issues. She has a specialization in functional medicine and metabolism science and loves getting to the root of the issue. Working with Katie means looking deeper and assessing the body from all angles.

Katie lives in Phoenix, Arizona and owns her own strength and conditioning gym, Anato-Me where she also personal trains clients.

Katie’s pricing varies depending on client needs.

Kenzey Bowman

  • BS in Professional Health Sciences

  • Certified Personal Trainer

  • Online Nutrition Coach

Kenzey is passionate about sports and living a healthy and balanced lifestyle. As a former division 1 softball player, she had to learn how to train and eat without the strict lifestyle that she previously had as a college athlete. Once she learned how to do that, she aspired to help people become healthy in a way that didn’t mean restriction or missing out on social events.

Kenzey is an Arizona native who graduated from the University of South Alabama with her now husband Braedon and they have been moving around ever since while Braedon has played in the NFL for the Jets and Chargers.

While in California, Kenzey was a personal trainer and loved it. Now she is back in Arizona and wants to show people that they can eat the foods they love and look and feel the way they want to.


  • Certified Personal Trainer

  • Online Nutrition Coach

LA based, but AZ native! Food enthusiast with hesitations… that is until I met The Body Shop Erik! Private trainers, crash diets, Atkins, but as this list goes on, I will cut to the chase… Lost 35 pounds and have been educated: food is not the enemy, but the ally in body transformation.

With a private trainer three days a week for two and half years and numerous weight loss ploys throughout the earlier years, I never seemed to achieve that “summer beach body.” I hurt my back, lost the ability to workout… and then my sister-in-law mentioned Erik and the wonders he does: “Just try it Missy, you like to follow the rules!”

Knowing When You Are Ready: With that, I set out and came across some amazing milestones. My 40 th birthday present to myself was this body transformation that I thought was something almost near impossible to achieve. Now, I am here to spread some positivity, keep the communication open and help those see that what they think is the “impossible” is actually quite possible.

Coached by Erik Young with continued mentorship! Here to inspire those to start their journey. I will coach those who are afraid of the carbs, afraid of the calorie intake, and afraid to enjoy some delicious food and know that living the life of healthy and sustainable food is a lot more fun than you can imagine.

(Food) References – Non-Restrictive: El Compadre (LA), Casa Vega (LA), Casa Reynoso (AZ), Nobu (LA), Kiwami (LA), Craigs (LA), Rao’s (LA), Angry Crab (AZ)… etc.

Hobbies include writing with creativity and enjoying life…as well as hiking with the fur-babies, cardio exercise, learning new things, continued nutrition cultivation, and helping others to achieve their goals without demonizing food and restricting their life.

Bachelor’s Arizona State University

Kylie Bissell

  • Certified Personal Trainer

  • Online Nutrition Coach

I’m an Arizona Native but studied at University of Hawaii at Manoa on Oahu with an interest in health and nutrition. Throughout high school I struggled with weight gain and knew I needed to make a change. Years later I reached out to Erik and now he’s been coaching me for the last 12 months. He changed the way I look at food and now I’m on a mission to show women they don’t have to restrict or starve themselves to lose weight. There is a better way!

I’ve been mentoring under him for the last year as he coached and guided me. I received my nutrition certification 6months ago and now I have the tools and knowledge to change lives!

I developed a passion for hiking and surfing for the past 3 years I lived on the island of Oahu Hawaii. I recently just got engaged and am excited to bring this sustainable healthy lifestyle into my marriage!

Christina Durivage

  • NASM Certified Personal Trainer

  • Online Nutrition Coach

Christina is passionate about helping others overcome the quick fix mentality and helping them to develop a healthier relationship with food. Showing others that they can reach their goals by eating what they love and being flexible is something that has helped her with her own goals as well.

Christina grew up in a small town in Indiana. She grew up playing sports and being athletic but no one ever really taught her about good nutrition. She moved out to Arizona in 2008. A few years later she met her husband and they quickly started having babies. She knew right away she wanted to teach her children how to eat right and make good choices when it came to health and wellness. She decided it was time their family implement a healthier lifestyle. She didn’t know where to start so she turned to quick fix diets with multi-level marketing companies. After years of that she decided it was time for something else because progress was stalled. She reached out to Erik Young and has been working with him for over 2 years now. He’s mentored and taught her so much over these last couple years. She’s really fallen in love with the process of flexible dieting.

She finds it important to teach her clients about consistency and sustainability when it comes to nutrition and goals. She is committed to helping her clients feel their best and reach their goals while eating the foods they love.

Braedon Bowman

  • NASM Certified Personal Trainer

  • Online Nutrition Coach

Braedon is a former NFL tight end and is able take training and nutrition to an elite level. He knows how combining fitness with a proper nutrition can lead to a healthy and sustainable life style. While learning from Erik for the last 6 months, Braedon learned how create a plan that will align with your goals and current everyday life. Making a plan that is easy to stick to, while eating food you enjoy, is the recipe to success. He can customize a plan that will move you in the right direction whether it’s losing weight, trimming down or gaining muscle mass.

Braedon is an Arizona native who went to college at the University of South Alabama. After college, Braedon moved around the country while playing for the Jets, Saints and Chargers. Braedon and his wife, Kenzey, are back living in Arizona helping clients reach their goals.

Heather Morris

  • Certified Nutrition Coach

Heather has found so much joy in helping others heal their relationship with food and take the guesswork out of what you should be eating.

Heather graduated with her Bachelors in Health Education while playing Division 1 basketball. Health and wellness have always been a big part of her life. She understands what it is like balancing home life, work, relationships and kids while taking time to prioritize yourself. Heather believes that by taking care of yourself first you are able to be the best version of you.

Heather loves to travel, try new restaurants, workout, walk her dogs, go to the movies, enjoy the lake, cook and watch her kids do what they love,

Lauren Stauss

  • Certified Nutrition Coach

My name is Lauren Stauss and am born and raised in Mesa, Arizona. I am a certified personal trainer with a huge passion for fitness and how it can enhance your mind, body and soul. I have been an athlete my entire life and know what it’s like to practice discipline and hard work. I started my journey with Erik Young almost two years ago and found the results to be amazing and most of all, sustainable. My personal nutrition success inspired by him, pursued me to master his knowledge and join his team. Conquering these nutritional skills has now given me the opportunity to assist others with their fitness goals and still maintain a balanced life. It’s easy, track your macros, eat what you want, and enjoy life! I look forward to guiding you along your journey to ensure forever flexible eating with continued results!

Eat the foods you love,
get the results you need.

Only $199/mo

One-on-one coaching through the reverse-dieting method: lose fat, keep it off, eat more.